Family-owned Signature Baking and FDF announce partnership

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Family-owned Signature Baking and FDF announce partnership

11 Jul 2025

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

DALLAS — Two family-owned, multi-generational baking businesses are joining forces. Signature Baking Co., a Dallas-based commercial bakery, has announced a new supplier partnership with Farmer Direct Foods (FDF), a flour producer committed to regenerative farming.

“As a family bakery, we’ve always believed in knowing who we do business with,” said OJ DeSouza, owner and president of Signature Baking. “Working with FDF means we can stand behind our products in a way that truly connects our customers to the people behind our ingredients.”

Through this arrangement, Signature Baking, which serves customers throughout the Dallas-Fort Worth metroplex, will bolster its commitment to quality as well as support American farmers and sustainable farming practices.

“Working with Farmer Direct Foods means we can stand behind our products in a way that truly connects our customers to the people behind our ingredients.” — OJ DeSouza | owner and president | Signature Baking Co.

“We’re proud to support Signature Baking with a supply chain they can trace and trust,” said Steve Sewell, VP of sales, bakery and foodservice for FDF. “As more bakeries look for meaningful supplier relationships, we’re showing that flour can be more than a commodity: Great flour comes with better flavor, better nutrition and a sustainability story.”

The collaboration will not only fortify Signature Baking’s array of baked goods but also expand FDF’s roster of artisan and wholesale bakeries across the central US, which includes Kansas City, MO-based Farm to Market Bread Co.

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