Fall product launches signal new flavor trends

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Fall product launches signal new flavor trends

15 Sep 2025

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

KANSAS CITY, MO — Nothing signals fall quite like the introduction — or reintroduction — of cozy flavors that evoke the season across the entire food and beverage industry. Many commercial bakeries are capitalizing on the trend, launching brand-new products or giving classic items a fresh twist.

According to The Food Institute’s recent survey, 39% of Americans ranked cinnamon as their favorite fall flavor, with 37% favoring salted caramel and 36% choosing candy apple. Pumpkin spice finished in fourth place at 32%.

While pumpkin spice will certainly not disappear from new product launches, the change in consumer taste preferences indicates a large-scale trend toward flavor diversification.

An example of this includes Otis Spunkmeyer, which introduced a new shareable dessert option in a Snickerdoodle flavor designed to drive foot traffic for foodservice operators. The new skillet-style treat can be sliced into sticks for dipping or served as a base for fall-inspired cookie pies.

Rich Products also broadened its fall scope and launched new Fully Finished Cinnamon Rolls and Our Specialty Treat Shop Microbite Donuts, both offering consumers seasonal flavors indicative of the colder weather.

According to The Food Institute’s recent survey, 39% of Americans ranked cinnamon as their favorite fall flavor.

Additionally, within the donut category, Clyde’s Donuts released its all-new Apple Cider Cake Donut Holes, which are infused with autumnal spices and cider.

Another dessert staple seeing an uptick in fall flavor launches is cookies. In keeping with the consumer preference for pumpkin, Tate’s Bake Shop stepped into fall with the return of its seasonal classic: Pumpkin Spice. The Mondelez International brand’s limited-edition cookie features real pumpkin puree, white chocolate chips, and an array of spices such as cinnamon, ginger, nutmeg and clove.

Pepperidge Farm, under The Campbell’s Co. umbrella, debuted its Autumn Exclusives collection, featuring two seasonal staples and a new addition, Milano Chai Latte, which features a sandwich cookie made with white chocolate and hints of spices such as nutmeg, clove and cardamom.

Collaborations are also a catalyst for fresh fall flavors. For its third consecutive year, Goldfish and Dunkin’ joined forces to bring Goldfish Dunkin’ Pumpkin Spice Grahams back to store shelves this fall. Alongside the collaboration, The Campbell’s Co.’s Snack Factory returned its Pumpkin Spice White Creme Pretzel Crisps to shelves for another season.

By balancing tradition and nostalgia with variety and novelty, CPG brands can leverage the shifting preferences to diversify their 2025 fall portfolios and offer consumers new ways to enjoy the season.

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