Expansion and innovation incoming for Paris Baguette

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Expansion and innovation incoming for Paris Baguette

9 Jun 2026

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

KANSAS CITY, MO — At large, the baking industry and its members, whether on the commercial or retail side, all have the same goal: Create quality products for today’s consumers. Paris Baguette sits at the intersection of both segments of the industry, connecting with people through its bakery cafe locations across the globe, which are supported by commercial frozen dough facilities in South Korea and China.

The company is also undergoing a major expansion effort, investing in a new $200 million manufacturing facility in Burleson, TX, its first-ever in the US.

In an exclusive interview with Commercial Baking, Darren Tipton, CEO of Paris Baguette America, offered his perspective on the South Korean bakery chain’s aggressive growth strategy and insight on establishing its US commercial footprint.

Bringing production stateside

Increasing the amount of North American bakery cafe locations requires also investing in a supply chain that keeps bakery cases filled.

Paris Baguette broke ground on its 267,000-square-foot Burleson, TX, facility last fall, an investment that will by reduce its reliance on importing frozen dough from abroad.

“This facility will significantly strengthen our supply chain, reduce lead times and improve scalability,” Tipton said. “Most importantly, it allows us to maintain consistency and quality as we grow, ensuring every guest experience reflects our standards.”

Upon completion, the commercial bakery will create approximately 450 jobs and produce an assortment of core bakery items

Its central location also supports logistics infrastructure and provides closer proximity to the brand’s target growth markets.

Creating a consistent experience

The bakery brand has been making great strides to expand its footprint across several key US markets. In 2025, Paris Baguette opened 77 new storefronts across the country, and the company intends to open 1,000 bakeries by 2030, eyeing key markets such as Massachusetts, Florida, Illinois and Ohio. It’s a big undertaking, but one Tipton emphasized is focused on maintaining quality.

“Our model is built on strong operational discipline, robust training programs and a highly integrated supply chain that ensures consistency across every cafe,” he said. “We invest deeply in our franchise partners and their teams through structured onboarding, ongoing operational support, and clearly defined standards that reflect our commitment to having heart, spreading joy and nourishing the community. Every product and every guest experience is designed to feel the same, whether you’re in New York, California or Texas.”

Tipton said that the goal is not about the scale of the business but rather the role a bakery cafe can play in American communities.

“We see a significant opportunity to bring a premium yet approachable bakery cafe experience to more communities that are currently underserved in this segment,” he shared. “This goal reflects both the strength of our model and the growing demand we’re seeing from guests and franchise partners alike.”

Innovating with intention

Baked goods trends are rapidly evolving, but one that has stayed fairly consistent over the past few years is consumers’ interest in indulgence. They’re increasingly asking to taste the world through international flavor combinations and are willing to splurge a bit for that elevated eating experience.

“We continuously evolve our menu with seasonal offerings, globally inspired flavors and premium ingredients that reflect changing consumer preferences,” he said. “Even amid economic pressures, consumers seek high-quality, premium products that feel worth the purchase. Our focus is on delivering that value through both product quality and the overall cafe experience.”

The pieces are all in position to propel Paris Baguette forward. With domestic production, intentional growth and attentive innovation, the company is poised to keep on its upward trajectory, reaching more customers across North America.

“As we grow, our commitment remains the same: to deliver joy through exceptional products and experiences, every single day,” Tipton said.

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