Equii announces partnership with Bridor to develop artisan baked goods

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Equii announces partnership with Bridor to develop artisan baked goods

30 Jan 2024

Evan Bail

Evan Bail is a is a multimedia journalist from Overland Park, KS. Her passion for writing and media was developed at a young age through film and literature. She graduated from the University of Kansas with a Bachelor of Science in Journalism. In her free time, you can find her playing tennis, spending time with her family or walking her dog at the dog park.

SAN FRANCISCO — Equii has teamed up with Bridor, a global leader in frozen bakery, to bring the next generation of higher protein, nutritious baked goods to the North American artisanal bakery category.

“Bridor has always deployed tremendous efforts in bringing healthier food for the pleasure of our taste buds, in the full inspiration of traditional bakery, and that’s why we believe so much in the future of our Equii-inside new creations like the ones put on market today.” said Claudine Laberge, VP of R&D for Bridor North America.

Each brand’s respective fermentation technology and manufacturing capabilities will help them cater to changing consumer preferences and dietary trends by creating health-forward protein breads and other bakery products.

“Our partnership with Bridor is a testament to our shared commitment to reshape the future of bakery, where health and sustainability seamlessly blend with delicious taste.”— Baljit Ghotra| co-founder | Equii

“I believe that true innovation flourishes at the intersection of passion, expertise and collaboration,” said Baljit Ghotra, co-founder of Equii. “Our partnership with Bridor is a testament to our shared commitment to reshape the future of bakery, where health and sustainability seamlessly blend with delicious taste.”

Bread featuring Equii’s Complete Protein Blend will be available to Bridor’s broad spectrum of clients across the US. The initial launch focuses on three key products that Bridor will develop and bake using Equii’s blend: artisanal dinner rolls, ciabatta sandwich carriers and bread loaves.

The partnership is reshaping perceptions of what bread and baked products can offer in terms of health and sustainability in the commercial baking industry. It also aligns with both brand’s goals of making sustainable nutrition more accessible through promoting complete protein and plant-based alternatives on the market.

“We are proud to dive into this new collaboration, which merges the best of three worlds: nutrition science, traditional bakery, and industrial excellence,” said Eric de Saint Lager, CEO of Bridor North America. “And we believe that innovation is a true mix of passion and vision that Sebastien Canonne and Baljit Ghotra together with Equii and Bridor teams made possible.”

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