CHICAGO — Celebrating its 75th anniversary, NASCAR launched an all-new concept, bringing its traditionally southern sport to the streets of Chicago July 1-2 for two weekend race days. With a strategy to modernize US racing in a more European style, NASCAR executed a first-of-its kind Chicago Street Race through the streets of the city’s downtown.
To commemorate the anniversary and street race kickoff, Eli’s Cheesecake — known to have pioneered the Chicago style — created a 500-lb. cheesecake that was presented during the event’s welcome party on June 30 at RPM Events, hosted by the Chicago Sports Commission.
The cheesecake took two weeks to build.