PLANO, TX — Doritos, a Frito-Lay brand, is headed out of this world and giving back with new Cool Ranch Zero Gravity Flavored Tortilla Chip minis.
“With every new Doritos innovation, we hope to encourage snackers to pave new paths,” said Tina Mahal, senior VP of marketing at PepsiCo Foods North America. “The Cool Ranch Zero Gravity chips embrace what it means to live life boldly by pioneering a creative way to raise awareness for such an important cause.”
The made-for-space chips were formulated with an oil-based coating designed to keep the chip flavoring from floating away so astronauts can easily enjoy them in zero gravity.