PLANO, TX — Doritos, a Frito-Lay brand, is headed out of this world and giving back with new Cool Ranch Zero Gravity Flavored Tortilla Chip minis.
“With every new Doritos innovation, we hope to encourage snackers to pave new paths,” said Tina Mahal, senior VP of marketing at PepsiCo Foods North America. “The Cool Ranch Zero Gravity chips embrace what it means to live life boldly by pioneering a creative way to raise awareness for such an important cause.”
The made-for-space chips were formulated with an oil-based coating designed to keep the chip flavoring from floating away so astronauts can easily enjoy them in zero gravity.
Doritos is partnering with St. Jude Children’s Research Hospital and the Polaris Dawn mission to rouse the snack brand’s consumers to get involved.
“We are deeply grateful to Doritos for its generous support that inspires communities and consumers everywhere to unite for a bold cause: helping treat and defeat childhood cancer,” said Richard C. Shadyac Jr., president and CEO of ALSAC, the fundraising and awareness organization for St. Jude Children’s Research Hospital. “Through this partnership, Doritos and the Polaris Dawn crew are being catalysts for change by helping St. Jude raise survival rates for more of the 400,000 kids around the world with cancer every year.”
Consumers can experience the limited-edition chips in special glow-in-the-dark packaging by donating to St. Jude’s before Aug. 26. Doritos is supporting research hospital with a $500,000 donation.
Those who miss out on the chips can still find the classic version of Doritos minis Cool Ranch Flavored Tortilla Chips at retailers nationwide and online year-round.
