ALAMEDA, CA — Donsuemor, a US manufacturer of traditional French madeleines, recently introduced Lemon Zest Madeleines to Costco Wholesale Clubs in western Canada as a limited-time offer.
Donsuemor’s Traditional Madeleines, the company’s most notable French-inspired product, is currently available the region’s Costco stores, but the bakery added a “twist” with its new variety by infusing lemon flavor into the buttery sponge cake.
“Our team embraces artisanal tradition and authenticity in all our creations,” said Susan Q. Davis, Donsuemor CEO. “We still use our same basic recipe and process from more than 40 years ago, which helps us to infuse new flavors into our timeless classic.”
Davis noted that the success of the traditional product prompted the company to expand the lemon variety into Canada.
“We still use our same basic recipe and process from more than 40 years ago, which helps us to infuse new flavors into our timeless classic."
Donsuemor attributed that success to the consistency of its product and flavors as well as its label transparency. Every batch contains high-quality ingredients, with no artificial preservatives, flavors or colors, according to the company.
Tubs of individually-wrapped madeleines will be arriving on Costco’s shelves beginning February 8, 2021 and can be found in the following Canadian locations: Abbotsford, Airdrie Depot, Burnaby, Calgary, Courtenay, Edmonton, Grande Prairie, Kamloops, Kelowna, Langford, Langley, Langley Depot, Lethbridge, Medicine Hat, Nanaimo, Nisku, Okotoks, Port Coquitlam, Prince George, Red Deer, Regina, Regional Burnaby, Richmond, Rocky View, Saskatoon, Sherwood Park, St. Albert, Surrey, Vancouver, Willingdon and Winnipeg.
The company will promote the madeleines with suggested dessert recipes that consumers can make at home. Suggestions include no bake strawberry lemon cake, individual lemon berry parfaits and lemon zest white chocolate raspberry s’mores.
More product information and a full list of recipes can be found at www.donsuemor.com/recipes.
