LOS ANGELES — Deux partnered with Chamberlain Coffee to create its latest innovation, Cinnamon Sugar Donuts.
The better-for-you product — which was previously featured in the New Products Annual 2023 issue of Commercial Baking — consists of a vanilla cake coated in cinnamon ribbons. Like the other Deux Donut Hole varieties, the vegan and gluten-free baked goods include B12 and L-theanine for focus and energy and 41% less sugar.
“Deux has become known for our product collabs for our cookie dough line, so we wanted our first donut collaboration to be really special,” said Sabeena Ladha, founder and CEO of Deux. “When thinking of dream partners, Emma Chamberlain’s Chamberlain Coffee was at the top of list. There is nothing more iconic than the thought of pairing coffee and donuts, so when we spoke with the Chamberlain team about the opportunity, it was a no-brainer. Cinnamon Sugar Donut Holes are definitely going to be Deux’s biggest launch of the year and that is a testament to the work everyone has been doing to make it come to life.”
The partnership between the coffee company and snack brand created a product that paired well with Chamberlain Coffee’s products and met the nutritional profile and approved ingredients of the coffee company’s founder Emma Chamberlain.
“Chamberlain Coffee and Deux both value high quality ingredients and better-for-you products, and we are excited to deliver vegan, gluten-free baked donut holes to our customers,” Chamberlain Coffee said.
To promote the limited-time baked good, the brands held an in-person opportunity for consumers to try the donut holes by taking over La La Land coffee shop’s Santa Monica, CA, location.
“Our goal was to make this product easily accessible to customers, and we collaborated closely to plan events in both the NYC and LA areas,” the coffee brand said.
The event, held October 20-22 included a specialty drink menu featuring Chamberlain Coffee and limited-edition sweatshirts, tote bags and mugs from e-commerce platform Pietra. The brands will hold a satellite pop-up in New York City at Pop Up Grocer on Oct. 26.
Cinnamon Sugar Donuts are available in two 4-count packs for $16 on the Deux website.
