Datassential’s ‘2025 Trends’ report outlines flavors to watch

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Datassential’s ‘2025 Trends’ report outlines flavors to watch

20 Dec 2024

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

CHICAGO — Datassential, a food and beverage marketing intelligence platform, released its “2025 Trends” report, an annual comprehensive outline of emerging consumer inclinations.

“Our ‘2025 Trends’ report dives into the cultural and culinary shifts that are redefining the food and beverage landscape, plus all the foods and flavors that industry professionals need to know for the future,” said Renee Lee Wege, senior publications manager and trendologist. “From new definitions of luxury and value to an exploration of next-gen coffee and our much-anticipated ‘flavors to watch’ lists, these insights provide a roadmap for brands to meet consumers where they are — and where they’re going.”

This year’s report focuses on 10 foods, flavors and beverages poised to experience rapid growth in 2025, along with five trends Datassential experts predict will gain traction in the many years ahead.

The report includes the following trends set to impact the commercial baking industry:

Saffron. This spice is known for its golden color and subtle floral, earthy flavor. While traditionally used in global cuisines like Persian, Indian and Spanish dishes, saffron is finding new applications in desserts and snacks.

Pastina. Often associated with childhood comfort food, this tiny star-shaped pasta is being reimagined in trendy desserts like pies and cakes.

Yerba Mata. This South American herbal tea is known for its earthly flavor, and experts predict it will soon be incorporated into desserts like bundt cakes and scones.

Bonito Flakes. This thin, dried flake of fermented tuna adds an umami punch to fusion recipes. While a staple in Japanese cuisine, Bonito Flakes are expected to be included in innovative snacks.

Entering 2025, Datassential predicts these trends will shape menus, inspire innovation and meet consumers both where they currently are and where they’re heading.

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