NEW YORK — The Original Crumbs Bakeshop, a retail cupcake chain-turned CPG brand, designed its latest innovation to feed multiple consumers with one oversized product. The brand launched the CRUMBS Colossal Cupcake, a 60-ounce cupcake with an enhanced size format and playful design.

“Our model has evolved, but our mission remains the same,” said Mia Bauer, co-founder of Crumbs Bakeshop. “We launched Crumbs to bring back the magic of neighborhood bakeries, and now we want to bring that same premium quality to local supermarkets — so shoppers can pick up fresh, delicious, showstopping Crumbs desserts alongside their groceries.”