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CPG vet Lauren Larsen supports Mars division growth

CPG vet Lauren Larsen supports Mars division growth
GRAPHIC COLLAGE BY AVANT FOOD MEDIA
BY: Lily Cota

Lily Cota

CHICAGO — Mars, Inc. is welcoming CPG industry veteran Lauren Larsen as chief customer officer for its North American Food and Nutrition division. Larsen will lead sales strategies to drive growth across the company’s ready-made categories.

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“We’re excited to welcome Lauren to the Food and Nutrition North America leadership team,” said Dave Dusangh, regional president of Mars Food and Nutrition, North America. “Her ability to build high-performing sales organizations and drive commercial excellence will help accelerate growth across our portfolio, strengthen trusted customer partnerships, and deliver against the shared goals we hold with our retail partners around quality, value and long-term growth, while reinforcing the principles that make Mars a great place to work.”

Larsen has 18 years of experience in CPG sales, category management and commercial strategy across multiple leading consumer brands. Her specialties lie in spearheading sales strategies and category growth initiatives, building high-performing teams, and driving market penetration across retail channels and consumer segments in competitive markets.

In her new role, Larsen will maximize value and drive commercial excellence across the business.

“Mars Food and Nutrition stands out for the strength of its brands and the way it partners with customers to deliver quality and value at scale,” Larsen said. “The portfolio plays an important role in everyday meals for families across North America, and I’m excited by the opportunity to build on that foundation, working closely with retail partners to unlock growth, strengthen execution and help position the business for long-term success.”

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