CHICAGO — Kellanova brand Club Crackers teamed up with Mike’s Hot Honey for a limited-edition sweet-and-spicy snack: Club Crisps. The sweet-heat flavor profile is popular among consumers, with its appearance on food menus increasing by 38% in the past year.
“We’re always eager to learn what our fans’ new flavor obsessions are so we can create a fun and unique snacking experience,” said Carrie Foose, brand marketing director for Kellanova Crackers. “Working with Mike’s Hot Honey to create this sweet and spicy new crisp for the ever-growing spicy snacker segment is an exciting first-of-its-kind innovation for Club Crisps and for the entire Club portfolio.”