Club Crackers, Butter Chardonnay partner on Club Minis flavor

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Club Crackers, Butter Chardonnay partner on Club Minis flavor

9 Aug 2023

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

BATTLE CREEK, MI —Kellogg Co. brand Club Crackers teamed up with JaM Cellars’ Butter Chardonnay brand for a limited-edition wine-infused cracker innovation.

“Our fans know that hanging with their club alongside their favorite cracker and wine is all they need to kick back and relax,” said Carrie Foose, director of brand marketing for Kellogg’s Crackers. “That’s why we’re so excited to bring them the Club x Butter Chardonnay Minis — a snack that seamlessly brings together everything they need for the perfect bite at the next gathering.”

The Club x Butter Chardonnay Minis are available for a limited time in the Ultimate Butter Box, which includes the collaboration, four 250 ml ButterCans and an insulated tote.

“Who doesn’t love wine and crackers? But infusing Butter Chardonnay into Club Minis — that’s a new level of deliciousness we couldn’t resist making with our friends at Club,” said Michele Truchard, co-founder of JaM Cellars. “It was incredibly fun taste testing to create the perfect bite that really complements the wine. Butter fans everywhere are going to love them.”

Starting Aug. 14 at 12 p.m. ET, consumers can purchase the bundle for $30, with limited quantities dropping daily while supplies last.

In addition to the product, the brands have partnered on a giveaway for one grand prize winner and three guests to receive a weekend in Napa Valley at the JaM Cellars’ Wine & Music Studio. Ten runner-ups will receive four boxes of the Club x Butter Chardonnay Minis each in addition to a $100 gift card.

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