EAST HANOVER, NJ — Clif, a bar brand under the Mondelez International umbrella, expanded its portfolio with the launch of Energy Bites.
Clif Energy Bites pack 6 grams of plant-based protein per serving in a bite-sized format. Crafted with organic, non-GMO oats, the new snack is designed to fuel consumers with an on-the-go option that balances quality and convenience.
“With the Clif brand, we’re focused on helping fuel you to raise your bar by delivering products that fit your active, fast-paced lifestyle,” said Coreen Bailor, senior brand manager, Clif brand at Mondelez International. “Clif Energy Bites represent a natural evolution of our energy portfolio, delivering the sustained energy and quality ingredients you know and trust, now in a convenient, bite-sized format that helps you raise your bar wherever your adventure takes you.”
Available in three varieties — Chocolate Chip, Chocolate Brownie and Cookies & Creme — Clif Energy Bites are available at retailers nationwide, with an SRP of $7.49 per 5-count pack.
In conjunction with the Energy Bites launch, Clif announced a new “Run the World” campaign, inviting consumers across the US to enter for a chance to win running or cycling trips to Australia, Argentina, or Japan.
As part of the campaign, the Mondelez brand also introduced a new limited-edition Chocolate Berry energy bar, delivering 10 grams of protein per bar. This baked good is available for a limited time at retailers nationwide, with an SRP of $1.99 per bar or $7.49 per 5-count pack.
