EMERYVILLE, CA — In its third consecutive partnership with the Boston Athletic Association (BAA), Clif Bar, a Mondelez International brand, will serve as the official energy bar of the Boston Marathon.
From April 17-22, Clif Bar will launch its first-ever Energy Bar, named The CLIF Bar, designed to be a one-stop-shop for runners’ needs. The activation will feature exclusive merchandise and community programing, including guided runs, recovery support, race day fuel and bespoke events.
Clif Bar has donated 10 race bib numbers to runners who came within 10 seconds of this year’s qualifier cut-off time, furthering its commitment to helping athletes power through and raise the bar.
“As one of the most prestigious road racing events on the planet, the Boston Marathon represents the pinnacle of achievement for runners worldwide,” said Nicolas Henault, senior marketing director, Clif Bar at Mondelez. “We are honored to partner with BAA and help fuel thousands of athletes as they push past personal limits and perform at their best. Along with our 30-plus-year heritage of helping powering athletes — most recently with giving race entries to runners who otherwise wouldn’t be able to participate in this year’s marathon — this partnership underscores our deep commitment to helping runners raise their bar every day and joining them in celebration when they achieve what once felt impossible.”
Clif Bar is also encouraging runners nationwide to join its Raise Your Bar campaign, which empowers physical exercise by unlocking rewards for participants.
“For more than 130 years, the BAA’s mission has been to promote healthy lifestyles through sports, especially running,” said Jack Fleming, president and CEO of the BAA “The BAA and Clif Bar share the same values and focus, helping all athletes, no matter where they are on their running journey, achieve the most they can each and every run. We look forward to showcasing and elevating the power of athletes at the Boston Marathon and all BAA events year-round.”
