EAST HANOVER, NJ — In order to expand its high-protein bars portfolio, Clif launched three new products under its BUILDERS brand.
The Mondelez International brand introduced OREO-flavored BUILDERS and Reduced Sugar Crispy protein bars in two flavors: Almond Salted Caramel and Peanut Butter Chocolate.
“With our BUILDERS protein bars, we’re focused on delivering purposefully crafted, high-protein fuel options and developing indulgent products without artificial sweeteners,” said Saurabh Kaushik, director of brand marketing at Mondelez. “Along with our new OREO-flavored BUILDERS protein bar, we’re introducing Reduced Sugar Crispy protein bars for those looking for delicious protein fuel with less sugar to help power their active day.”
BUILDERS OREO-flavored protein bars, inspired by the classic sandwich cookie, offer 20 grams of plant protein, while the Reduced Sugar Crispy protein bars pack 16 grams of protein and 5 grams of sugar per bar. All varieties are made with gluten-free ingredients and no artificial sweeteners.
Clif’s BUILDERS protein bars are available at retailers nationwide, with an SRP of $1.99-$2.19 per 2.4-ounce bar and a 6-count box for $9.98.
