CHICAGO and NEW YORK — Circana, an advisor on the complexity of consumer behavior, announced plans to acquire NCSolutions (NCS) and Nielsen’s Marketing Mix Modeling (MMM) business.
“We are excited to welcome NCSolutions and Nielsen’s Marketing Mix Modeling business to Circana to expand and enhance our media capabilities for our clients,” said Kirk Perry, president and CEO of Circana. “Both businesses have incredible expertise, solutions and clients that, when combined with Circana’s data and technology assets, will fuel clients’ growth.”