EAST HANOVER, NJ — Chips Ahoy!, a Mondelez International brand, is scaling up with the addition of its new Chips Ahoy! Big Chewy Cookie.
Designed with Gen-Z consumer preferences in mind, the Big Chewy Cookies come individually wrapped, providing a convenient and shareable on-the-go snack.
“For over 60 years, Chips Ahoy! cookies have been the go-to cookie for chocolate chip cookie lovers of all ages,” said Jen Levin, senior brand manager for Chips Ahoy! US. “Now, with the launch of Chips Ahoy! Big Chewy Cookies, we’re excited to be their on-the-go cookie choice as well, offering indulgence and happiness in each bite.”
Coming in at three times the size of the original cookies, the new Big Chewy Cookies are available in the classic Chips Ahoy! chocolate chip flavor, as well as two new flavors: Chocolatey Brownie and Chocolatey Caramel.
Consumers can find the big cookies in 2.5-ounce packs for an SRP of $2.29 at convenience stores nationwide.
Earlier this year, Chips Ahoy! released a gluten-free version of its original chocolate chip cookie, opening the door for a wider range of consumers.
