China Bakery Exhibition moves forward with new joint partnership

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China Bakery Exhibition moves forward with new joint partnership

15 Feb 2021

Joanie Spencer

Since 2008, Joanie Spencer has covered the retail and wholesale sides of the baking industry.
Serving associations such as the American Society of Baking (ASB) and BEMA, Joanie is also in demand as an industry presenter on bakery operations and trends. She holds a bachelor’s degree in communication from Rockhurst University and a master’s degree in journalism from the University of Missouri.

When she’s not running or playing soccer, Joanie spends her time with her husband and 11-year-old son.

SHANGHAI — The signing ceremony of China Bakery Exhibition took place in Beijing on February 8, 2021. All-China Bakery Association (ACBA) and Shanghai Sinoexpo Informa Markets International Exhibition Co. (IM Sinoexpo) announced that the two sides had formally entered into strategic cooperation and jointly established Guangzhou Bohong International Exhibition Co. Ltd., which would be responsible for holding the annual China Bakery Exhibition (CBE) and further expanding the event.

Ceremony attendees included Weng Guoxi, President of ACBA; Chi Xiangdong, ACBA executive VP; Kang Lina, secretary general; Shan Zhiming, vice secretary general; and Zhang Xueqiang, general manager of IM Sinoexpo as well as Chi Minhua, general manager of IM Sinoexpo Beijing Branch.

Founded in 1997, CBE was the country’s first professional baking industry expo. Since its seventh session in 2003, the event has taken place in Canton Fair Complex in Guangzhou every May. In 2005, the event’s name was changed to China Bakery Exhibition. After more than two decades of development, CBE has become a large, influential professional exhibition in China. With its exhibitors covering the baking industry’s supply chain including raw and auxiliary bakery materials, additive enterprises, machinery and equipment, appliance and mold enterprises, packaging equipment including design and production, cold-chain logistics, and catering management and training services, CBE has enjoyed a high reputation in the industry at home and abroad, especially among the bakers in southern China and Southeast Asia.

Wu Weiquan, honorary president of ACBA, affirmed the strategic cooperation and noted that ACBA has been committed to promoting the development of China’s baking industry with diversified industry service models. The cooperation has contributed multiple partnerships, including the green channel of the baking industry in China and the world, the integration of the baking and catering industries, and the service upgrade of the traditional industries and new functional platforms.

"The strategic cooperation between both parties is very important for both sides,” said Wang Mingliang, founder and director of IM Sinoexpo.

At the same time, the alliance will also bring more international perspectives and industry resources to China’s baking industry and new opportunities for further industry development.

“The strategic cooperation between both parties is very important for both sides,” said Wang Mingliang, founder and director of IM Sinoexpo. “The joining of China Bakery Exhibition will continue to consolidate IM Sinoexpo’s leading position in food portfolio in China exhibitions. The company has boasted flagship shows such as Hotelex Shanghai and Food and Hotel China, and held sub shows in Beijing, Tianjin, Chengdu and Guangzhou, forming a strategic system of regional expansion in all directions in the country. China Bakery Exhibition will be instrumental in IM Sinoexpo’s efforts to expand the ecological circle in the whole food industry. Looking into the future, our company not only can empower China Bakery Exhibition with the resources in the ecological circle but also can expand CBE to other regions and make use of Informa Group’s rich global resources in the food and catering portfolios to help China’s bakery industry go global in an all-around way.”

After the signing ceremony, both sides will jointly prepare for the 24th CBE, which will be held in the Canton Fair Complex in Guangzhou May 24-26. The groups stated that with the support of strong domestic demand, many years of experience and influence of ACBA and IM Sinoexpo’s expertise in show management and marketing, CBE will open up a new chapter in the future of China’s baking industry.

Photo: (From left) Weng Guoxi, president of ACBA; Mr. Chi Xiangdong, ACBA executive VP; Kang Lina, ACBA secretary general; Shan Zhiming, ACBA vice secretary general; and Zhang Xueqiang, general manager of Sinoexpo Informa Market and Chi Minhua, GM of Sinoexpo Informa Markets Beijing Branch and Luo Lei, ACBA exhibition director.

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