SAN ANTONIO — C.H. Guenther & Son (CHG), a food manufacturing and commercial baking business with a 170-year legacy in private label and branded products, acquired Fresca Mexican Foods, a tortilla manufacturer located near Boise, ID. Terms of the transaction were not disclosed.
The deal, which includes Fresca’s product portfolio, facilities and team, expands CHG’s tortilla production capacity and deepens its connections with foodservice and quick service restaurant (QSR) customers.
“I am very pleased to welcome Fresca to the CHG family,” said Rod Hepponstall, president and CEO of CHG. “The company’s state-of-the-art manufacturing facility and strategic partnerships with some of the most prominent fast casual and QSR chains in North America are a great fit as we continue to execute our growth strategy.”
The partnership will aid CHG’s strategy to further establish itself as a prominent supplier of premium tortilla products to the industry.
“We share a commitment to quality, innovation and customer service, and I am confident the addition of Fresca’s talented team will strengthen CHG’s commitment to quality products and excellent service,” Hepponstall said.
CHG’s commercial baking platform complements the partnership as the companies explore opportunities to add production capabilities and expand into new geographies.
“Joining CHG marks an exciting new chapter for Fresca,” said Andy Savin, president of Fresca. “Together, we’ll continue to deliver exceptional products and service to our customers while expanding our reach and capabilities.”
