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Joanie Spencer, editor-in-chief of Commercial Baking

Cheez-It stacks portfolio with Wendy’s Baconator crackers

Cheez-It stacks portfolio with Wendy’s Baconator crackers
PHOTO COURTESY OF CHEEZ-IT
BY: Lily Cota

Lily Cota

CHICAGO — Cheez-It, a Kellanova brand, is venturing back into the fast food market with its new Cheez-It x Wendy’s Baconator crackers.

The collaboration follows Cheez-It’s partnership with Taco Bell, which resulted in the Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada.

“Cheez-It fans are known for their passionate love of our signature cheesy flavor, baked with 100 percent real cheese, and we’re always looking for new ways to surprise them with bold, flavor-packed experiences,” said Cara Tragseiler, senior brand director for Cheez-It. “With Wendy’s, we found the perfect partner to create something completely unexpected: a snack that brings the craveable flavor of the Baconator to the cracker aisle in a way only Cheez-It can.”

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Alongside Wendy’s, Cheez-It is delivering a limited-edition mashup that combines the crunch of classic Cheez-It crackers with the smoky bacon flavor of Wendy’s Baconator.

“This partnership with Cheez-It brings together two iconic brands for a savory, crunchy snack fans will love,” said Lindsay Radkoski, US chief marketing officer at Wendy’s. “We took our famous Baconator — a burger known for its irresistible, beefy, bacon-loaded flavor — and reimagined it with the unmistakable cheesy crunch of Cheez-It. The result is a one-of-a-kind bite that gives fans a fresh, new way to enjoy their Wendy’s favorite anytime, anywhere.”

The new Cheez-It x Wendy’s Baconator crackers will hit store shelves nationwide in July. Consumers can also visit the Cheez-It website to purchase an exclusive Snack Set, featuring a box of the limited-edition crackers and a Wendy’s Frosty Key Tag, which can be used for a free Jr. Frosty at every Wendy’s visit.

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