CHICAGO — Cheez-It, a Kellanova brand, is venturing back into the fast food market with its new Cheez-It x Wendy’s Baconator crackers.
The collaboration follows Cheez-It’s partnership with Taco Bell, which resulted in the Big Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada.
“Cheez-It fans are known for their passionate love of our signature cheesy flavor, baked with 100 percent real cheese, and we’re always looking for new ways to surprise them with bold, flavor-packed experiences,” said Cara Tragseiler, senior brand director for Cheez-It. “With Wendy’s, we found the perfect partner to create something completely unexpected: a snack that brings the craveable flavor of the Baconator to the cracker aisle in a way only Cheez-It can.”