CHICAGO — Cheez-It‘s latest innovation is starting the new year with a crunch.
CHICAGO — Cheez-It‘s latest innovation is starting the new year with a crunch.
Cheez-It Extra Crunchy delivers bold flavors with a crispy crunch. Available in two varieties, Bold Cheddar and Sharp White Cheddar, the snack was inspired by a study showing that 60% of snackers prefer a crunchy snack.
“Our fans trust us to deliver a classically crunchy taste with all of our crackers, but we wanted to turn up the volume with Cheez-It Extra Crunchy,” said Cara Tragseiler, senior brand director for Cheez-It. “With a generous sprinkle of seasoning and a multisensory crunch, these two new products will deliver on fan demand for an even louder, flavorful way to snack on their favorite crackers.”
Consumers can purchase the Cheez-It Extra Crunchy varieties in snack aisles at retailers nationwide beginning this month.
