Cheez-It innovation satisfies consumers' crunchy needs

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Cheez-It innovation satisfies consumers’ crunchy needs

8 Jan 2024

ByEvan Bail

Evan Bail

Evan Bail is a is a multimedia journalist from Overland Park, KS. Her passion for writing and media was developed at a young age through film and literature. She graduated from the University of Kansas with a Bachelor of Science in Journalism. In her free time, you can find her playing tennis, spending time with her family or walking her dog at the dog park.

CHICAGO — Cheez-It‘s latest innovation is starting the new year with a crunch.

Cheez-It Extra Crunchy delivers bold flavors with a crispy crunch. Available in two varieties, Bold Cheddar and Sharp White Cheddar, the snack was inspired by a study showing that 60% of snackers prefer a crunchy snack.

“Our fans trust us to deliver a classically crunchy taste with all of our crackers, but we wanted to turn up the volume with Cheez-It Extra Crunchy,” said Cara Tragseiler, senior brand director for Cheez-It. “With a generous sprinkle of seasoning and a multisensory crunch, these two new products will deliver on fan demand for an even louder, flavorful way to snack on their favorite crackers.”

Consumers can purchase the Cheez-It Extra Crunchy varieties in snack aisles at retailers nationwide beginning this month.