Cerealto’s Fresca Foods investment opens entry to US market

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Cerealto’s Fresca Foods investment opens entry to US market

4 Nov 2025

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

BOULDER, CO — European biscuits, cereals and snacking bars manufacturer Cerealto is making its entrance in the US with a major investment in Boulder, CO-based Fresca Foods, a natural and organic snacks contract manufacturer.

“We are thrilled to partner with Cerealto and continue leading our US business as both shareholders and management,” said Todd Dutkin, chair of Fresca Foods. “This collaboration brings fresh investment and enhanced capabilities, enabling us to accelerate innovation and deliver a complete range of snacking solutions to customers across the US, Europe, the UK and beyond.”

The deal will fortify both companies’ capabilities in the snacking industry. For Cerealto, the agreement opens access to a broad US consumer base, accelerating distribution and offering more opportunities for market penetration. Fresca Foods, which co-manufactures for various US and international brands, will be able to strengthen its customer base and product development skills with its new European partner’s scale and experience in private label and co-manufacturing.

“Today’s announcement marks a defining step in our growth journey,” said Bosco Fonts, CEO of Cerealto. “Partnering with Fresca Foods’ leadership team gives us a strong foothold in the world’s largest snacking market, shifting our business from predominantly European to truly international. With around 20 percent of our sales set to come from the US through this partnership, this is a transformative step for Cerealto.”

Cerealto will have a controlling stake in the partnership, with Fresca’s leadership team retaining significant shareholding and managing daily operations.

“Together with Cerealto, we have the platform, expertise and shared ambition to accelerate growth as the leading co-manufacturing and private label snacking partner,” said Brandon Viar, CEO of Fresca Foods. “We are truly excited for this next chapter in Fresca’s journey and the opportunities it will unlock for our team members, customers and community.”

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