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Crackers Dollar Share

Creative product innovation and the perception of crackers as a better-for-you snack are driving growth. In the past year, the category’s dollar sales increased 1.8% to $10.98 billion.


Read more in the April | Q2 issue.

Source: Circana OmniMarket Integrated Fresh, a Chicago-Based Market Research Firm (@WeAreCircana) | Latest 52 Weeks Ending Jan. 26, 2025

Private Label Perimeter Cakes by Unit Sales (# in Millions)

Outpacing center store, perimeter cakes are posting 0.9% dollar and 0.8% unit gains with minimal price increases.


Read more in the April | Q2 issue.

Source: Circana OmniMarket Integrated Fresh, a Chicago-Based Market Research Firm (@WeAreCircana) | Latest 52 Weeks Ending Jan. 26, 2025

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Crackers Dollar Sales

Crackers with fillings showed the largest dollar sales growth vs. a year ago at 10.4%.


Read more in the April | Q2 issue.

Source: Circana OmniMarket Integrated Fresh, a Chicago-Based Market Research Firm (@WeAreCircana) | Latest 52 Weeks Ending Jan. 26, 2025

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Center Store Snack Cakes By Dollar Share

72% of US snackers agree smaller portions of desserts or confections make a good snack, per Mintel.


Read more in the April | Q2 issue.

Source: Circana OmniMarket Integrated Fresh, a Chicago-Based Market Research Firm (@WeAreCircana) | Latest 52 Weeks Ending Jan. 26, 2025

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