Catalina Snacks launches national campaign

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Catalina Snacks launches national campaign

29 May 2025

Maddie Lambert

Maddie Lambert is a copywriter and editor from Joplin, MO. She graduated from Missouri Southern State University with a Bachelor of Arts in English – literary studies. When she’s not poring over the magazine or lost in the pages of a new novel, you can find Maddie exploring her local bookstores, spending time with her husband, or sharing her latest literary discoveries with fellow book enthusiasts.

INDIANAPOLIS — Better-for-you snack manufacturer Catalina Snacks launched its first-ever national advertising campaign — “The Bright Side of Better” — which includes video and curated graphics produced by the brand’s creative agency. The campaign launches on the heels of the brand’s recent packaging revamp.

“We think this is the perfect opportunity to capitalize on the brand’s growing national distribution, as well as the incredible work our team has put in for the last 18 months improving taste profile and packaging graphics,” said Doug Behrens, CEO of Catalina Snacks.

The core of the campaign highlights Catalina Crunch Snack Mix and Catalina Crunch Cereal. The launch marks a new era for the CPG brand, which showcases its wholesome ingredients through vibrant visuals and creative storytelling.

“The Bright Side of Better” will roll out across national platforms with the help of media agency ICON International through October.

“Leveraging national media allows us to build broad awareness with our consumers, sharing what Catalina Crunch has to offer to a wider audience,” Behrens said. “It’s a bold step forward in helping even more people discover that healthier choices can still be incredibly craveable.”

Catalina Snacks has expanded into more than 28,000 retail locations nationwide. Its growth is driven by increasing consumer interest in healthier snacks and breakfast options.

“It’s an exciting time for Catalina Snacks, as we continue to see explosive growth,” said Sam Martin, chief revenue and marketing officer at Catalina Snacks. “We’re disrupting traditional cereal and snacking categories with our lower-sugar and higher-protein products that consumers are aligning with.”

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