Starting now, consumers can join the Snack Swap with Catalina Crunch’s Snack Swapline to receive customized swap suggestions tailored to their own snacking woes, such as a lack of adequate nutrients or flavor. All participants will be automatically included in weekly drawings to win a Super Swap Box, full of Catalina Crunch products, merch and coupons, with 25 winners selected each week throughout January.

“With Catalina Crunch’s portfolio and new flavors, our Snack Swapline offers simple, personalized suggestions and helps consumers find better-for-you snacks that can be bold, joyful and still delicious,” Martin said.

The Snack Swap movement builds on the snack brand’s mission to provide flavorful yet functional snacks rich in protein and fiber, two attributes highly desired by modern consumers.