INDIANAPOLIS, IN – Catalina Crunch, the fastest growing keto-friendly snack brand, announced its rebrand today through the launch of their new keto-friendly crunch mixes.
The mixes are available in four different varieties: traditional, spicy kick, cheddar and creamy ranch. The snack mixes are low-carb and contain 5 to 8 grams of protein per serving. Featured ingredients include the brand’s keto cereal pieces, cashews, chickpea-based pretzels, almonds, pecans and cheese crisps.
“Catalina Crunch has always been my creative outlet when I couldn’t find satisfying alternatives for my favorite foods,” said Krishna Kaliannan, founder and CEO, Catalina Snacks. “Our first and foremost goal has been to make the best tasting foods that are actually better-for-you, and we are thrilled to introduce our first savory snacks. These party mixes combine all my favorites into one bag to create a cleaner snacking option that is protein and fiber-filled.”
The snacks are available in more than 15,000 retail stores. Additionally, the line of keto-friendly cereal is the top adult cereal brand in Whole Foods Market with less than 18 months on the shelves, according to Nielsen Data.
"Catalina Crunch has always been my creative outlet when I couldn't find satisfying alternatives for my favorite foods," said Krishna Kaliannan, founder and CEO, Catalina Snacks. "Our first and foremost goal has been to make the best tasting foods that are actually better-for-you, and we are thrilled to introduce our first savory snacks. These party mixes combine all my favorites into one bag to create a cleaner snacking option that is protein and fiber-filled."
The company’s growth clarified a need for a uniform brand look noted Joel Warady, president, Catalina Snacks.
“As we enter our third product category within the keto-friendly lifestyle, it is important for us to have a consistent family look across our now 22 available SKUs,” he said. “We believe that with our new packaging and distinctive brand identity, it will be easier for consumers seeking our products to find them on shelves, no matter where they are merchandised in store.”
The new branding will roll out across the brand’s cereals and sandwich cookies in the coming months.
