INDIANAPOLIS — Catalina Crunch has appointed Doug Behrens to CEO.
Responsible for the brand’s next phase of growth and the expansion of its retail footprint, Behrens is part of Catalina Crunch’s continuous investment in strategic hiring for its executive team.
“I am thrilled to welcome Doug Behrens to the Catalina Crunch team,” said Krishna Kaliannan, founder of Catalina Crunch. “Hiring him is instrumental in getting us to the next level as our needs as a company have changed. We are very excited about the future and look forward to building on the success that has defined the brand to date.”
Behrens brings a wealth of knowledge and experience from the food and health space with him along with a track record of driving growth and innovation. He has held leadership positions at companies including Johnson & Johnson, Danone and Amplify Snack Brands. Most recently, Behrens served as president and chief customer officer for Kind.
Kaliannan will remain involved in the daily operations of the business, while Joel Warady, president of Catalina Crunch, will transition to another company following a four-year tenure with the brand.
“I’ve been very impressed with the explosive growth of Catalina Crunch and excited to join the team for the next chapter,” Behrens said. “The better-for-you food and snacking space is incredibly dynamic and Catalina is well positioned to be a disruptive leader.”