CAMDEN, NJ — Pepperidge Farm leans further into indulgence with the release of Caramel Brioche Swirl bread. The launch comes on the heels of the March 2024 success of the Lemon Blueberry flavor.

“Pepperidge Farm Swirl bread is a beloved staple on breakfast tables nationwide,” said Ama Auwarter, VP of Pepperidge Farm bakery marketing at Campbell Snacks. “Our newest flavor, Caramel Brioche, has sweet, browned caramel and brioche buttery flavors that we hope breakfast lovers will adore.”

The 14-ounce thick-sliced loaf is available through Instacart and retailers nationwide for an SRP of $4.69.

This release continues a thread of caramel-centered innovation for the Pepperidge Farm portfolio. In March, the bakery brand, which is owned by The Campbell’s Co., debuted the limited-time Milano Caramel Café Au Lait cookies.