CHARLOTTE, NC — A new partnership with Campbell Soup Co.’s snacking division Campbell Snacks brings cookie, cracker, chip and bakery brands to the fans of Charlotte FC, an American professional soccer club.
The multi-year agreement includes fan experiences on and off the pitch, Campbell Snacks options — including Lance and Goldfish crackers, Snyder’s of Hanover pretzels, Cape Cod chips, and more — at the stadium’s concession stand, in-stadium advertising, and additional branded in-store displays and experiences at grocery stores in the Carolinas.
Campbell Snacks and Charlotte FC will also collaborate with Second Harvest Food Bank of Metrolina to improve food access for families and children in the Charlotte-Mecklenburg School District.
“We’re very excited to welcome Campbell Snacks as an official partner for Charlotte FC during our inaugural season,” said Joe LaBue, president of Charlotte FC. “We look forward to working together with Campbell Snacks to elevate experiences for fans while advancing our commitment to combat food insecurity throughout the Carolinas.”
Beginning in August, the work will kick off with a backpack program to support more than 1,3000 students and families in need from the district.
“Charlotte is a place where people and businesses can thrive. Through our work with Charlotte FC, we will advance community-based initiatives that combat food insecurity while connecting fans and bringing them new and exciting in-game experiences,” said Stephen Chriss, VP, commerce and omni shopper marketing for Campbell Snacks. “We have a long tradition of working to improve food access and nutrition programs in the communities we serve.”
