PHOENIX — Café Valley, a leading manufacturer and distributor of baked goods to in-store bakery and foodservice channels, acquired Manchester, NH-based Freed’s Bakery.
“This is an exciting time to be a leader in the bakery business. The acquisition of Freed’s is a key step that expands our leadership position in thaw-and-sell baked goods,” said Brian Owens, CEO of Café Valley. “Our everyday and seasonally targeted range of iced mini cupcakes offers an indulgent, snack- sized treat ideal for special events and gatherings. Iced mini cupcakes are a perfect complement to our core business of cakes, muffins, coffee cake bites and croissants and will provide a key growth area for our retail and foodservice partners. We are incredibly excited to be able to better serve our customers with this acquisition.”
Freed’s Bakery is one of the largest iced mini cupcake manufacturers in North America, providing its customers with every day and seasonal mini cupcakes. Freed’s offers a variety of vanilla and chocolate 12-count and 24-count cupcakes topped with unique icing flavors and creative designs. The company continuously evolves its seasonal and core everyday offerings to match dynamic customer needs and the market while maintaining quality.
“This opportunity offers tremendous growth opportunities for both Café Valley and our partners,” said Gary Coyle, Café Valley’s VP of in-store bakery. “We are known for our intense customer focus, and mini iced cupcakes will give us an additional avenue to support our loyal partners.”
