Buffalo spices up Dot’s Homestyle Pretzels portfolio

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Buffalo spices up Dot’s Homestyle Pretzels portfolio

22 Sep 2025

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

HERSHEY, PA — The latest flavor release from Dot’s Homestyle Pretzels, a brand under The Hershey Co., leans into consumer demand for spicy snacks.

“Today’s snackers want more than basic chips and pretzels,” said Natalie Perera, senior director of pretzels at The Hershey Co. “The strong response to our flavors like Original, Parmesan Garlic, Honey Mustard and BBQ proves it.”

The brand’s new Buffalo flavor mixes spice and tang with the buttery crunch that Dot’s Homestyle Pretzels is best known for.

“As we head into a busy fall, filled with snacking moments at every turn, our new bold buffalo flavor brings a spicy addition to the Dot’s Homestyle Pretzels lineup — perfectly timed for football season and already becoming the go-to snack for watch parties,” Perera said.

Now a permanent addition to the Dot’s Homestyle Pretzel lineup, the Buffalo variety is available in 5-, 9.5-, 16- and 35-ounce bags at retailers nationwide.