NEW YORK — Olyra Foods, a producer of organic breakfast biscuits made from stone-milled Greek grains, unveiled a brand makeover in collaboration with Interact Brands.

The rebrand project began November 2024 to more accurately reflect the brand’s five generations of stone milling experience, with an additional emphasis on its Greek heritage. Olyra’s new packaging features vibrant colors, logo marks, updated product photography and illustrations.

“While our outside has undergone a glow-up, what’s on the inside remains the same — wholesome breakfast snacks crafted with ancient Greek grains,” the company said via LinkedIn.

The new packaging will be available on retailer shelves throughout the month.

The baking company has made strides in expanding its presence. Aligned with these efforts, Bimbo Ventures, the venture capital sector of Grupo Bimbo, made a minority investment in Olyra in 2023 to solidify the brand’s position in the market.