BOULDER, CO. — Rudi’s Rocky Mountain Bakery has been baking up something new. With expertise in traditional bread making, Rudi’s Organic Bakery and Rudi’s Gluten-Free Bakery are thrilled to unveil the new Rudi’s Rocky Mountain Bakery master brand.
For over 40 years, Rudi’s has spearheaded a mission to make artisanal and gourmet packaged baked goods more accessible to consumers by bringing wholesome products, expertly crafted in the heart of Colorado, to pantries nationwide.
Rudi’s Rocky Mountain Bakery is poised to embark on a landmark year with new products and updated recipes in the organic portfolio, returning to historic recipes using starter yeast and a lengthy fermentation process of up to 24 hours that enhances both the taste and texture of their breads. Rudi’s will also supplement their gluten-free portfolio with significant innovation, both for the brand and the category, and planned product launches later this year. The brand will combine this innovation with a completely revamped packaging design across the entire portfolio with the goal of attracting new customers at the shelf while maintaining the classic look consumers have come to expect from a pioneer in the natural foods industry.
In addition, the brand will receive a significant increase in marketing support to help tell the authentic story of Rudi’s Rocky Mountain Bakery to new and current consumers across the country, an approach that’s becoming increasingly important as brands focus on transparency and values-based marketing.
Rudi’s Rocky Mountain Bakery aims to exemplify the art of traditional breadmaking, providing the aura of fresh-baked, artisanal bread people could find at their local bakery, paired with the convenience of availability at their hometown grocery store.
Rudi’s Rocky Mountain Bakery will begin to roll out their products in grocery stores nationwide later this year, according to Brian McGuire, Rudi’s CEO.
“We felt that the bread category had been asleep for quite some time now and are excited to turn the lights back on in this category and bring a new look and taste to everyone’s favorite comfort food with the launch of Rudi’s Rocky Mountain Bakery,” McGuire said. “As we move forward in this new direction, we hope to continue our driving mission and firm belief instilled from our founding team, that bread worth making is bread worth sharing.”
