Bread is evolving … it’s no longer an automatic grocery cart staple. Research shows that center store sales of sandwich bread have declined -5% while sourdough is up more than 25%, offering evidence that consumers are gravitating toward flavorful baked goods with clean labels and gut-health benefits.
Sourdough creates new opportunities for bakers looking to stay ahead of market trends, especially in the bread aisle.
In this whitepaper, read about how Puratos works with bakers to find customized sourdough solutions that fit their specific processes.
