Bocce's Bakery, all-natural baked pet treats brand, announces expansion into cat treats

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Bocce’s Bakery, all-natural baked pet treats brand, announces expansion into cat treats

17 Feb 2022

Jordan Winter

Jordan Winter is a journalist who wants to learn more and teach others about the world through storytelling. Dedicated to positive social change, her reporting is informed by years of experience writing, designing, and producing multimedia content for mission-driven publications and nonprofits.

As the creative director for Commercial Baking, Jordan is bringing life to the stories of diversity and sustainability in the commercial baking industry.

NEW YORK — Bocce’s Bakery, an all-natural, oven-baked pet treats company, has announced its category expansion into cat treats. Already well-versed in the dog space and sold nationwide with more than 75 SKUs of innovative recipes, Bocce’s cat treats deliver the same high-quality products that the brand’s consumers are used to.

Founded in 2010 out of a small NYC kitchen, Bocce’s quickly skyrocketed in popularity and has become one of the fastest growing brands in pet treats, being carried in thousands of retails stores nationwide. Bocce’s newest line of treats for cats comes in a variety of recipes with 100% real and simple ingredients. The heart-shaped bites are only 1 calorie per treat; contain protein as its main ingredient; and are free from by-products, meal and salt.

The soft and chewy cat collection is now available in 2-oz. resealable pouches for $4 each, containing around 100 treats per pouch, in five varieties: salmon and seaweed; whitefish and carrots; chicken and catnip; beef and cheddar; and chicken and sweet potato.

Recently acquired by Antelope, a new omni-channel pet consumer platform, Bocce’s Bakery is growing its brand with strong marketing, omni-channel distribution, scalable operational infrastructure and revenue and cost synergies. Antelope’s vision is to set higher goals and standards for pet products worldwide as consumers are becoming more conscious of the sustainability and health impact of the products that they purchase not only for themselves but also for their pets.

"The Bocce's team is thrilled to continue expanding its mission of bringing all-natural and healthy treats to pets with its latest launch in the cat category." —Wendy Wen | founder and CEO of Antelope | CEO of Bocce's Bakery

“The Bocce’s team is thrilled to continue expanding its mission of bringing all-natural and healthy treats to pets with its latest launch in the cat category,” said Wendy Wen, founder and CEO of Antelope and CEO of Bocce’s Bakery. “Made with fresh ingredients you’d recognize from your own kitchen, Bocce’s cat treat recipes are protein-first and are perfect for weaned kittens who are eating solid foods, and adult cats, alike.”

Consumers will be able to find Bocce’s new cat products directly on the company’s website and stocked in independent pet stores across the US, plus retailers such as Target, PetSmart, Pet Supermarket and Wegmans.

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