LOVELAND, CO — Bobo’s, the Colorado-based snack brand known for its gluten-free, oat-based bars and bites, expanded its product portfolio with the addition of ‘Fig-Tastic’ Fig Bars.
The new fig bars offer a twist on the classic oat bars, combining the natural sweetness of figs with the hearty oat texture Bobo’s bars are known for.
“We couldn’t wait to launch our new Fig Bars,” said Beryl Stafford, founder of Bobo’s. “This recipe is something we’ve been working on for quite some time now because we wanted to make sure they were both delicious and made with the highest quality of ingredients that will deliver a bold flavor with every bite. Whether you’re on the go or just need a little pick-me-up, we wanted to create bars that would be every consumer’s tasty companion for any adventure.”
The new bar is available in two fig-based flavors, Original Fig and Blueberry Fig, while remaining gluten-free, vegan, Kosher and non-GMO. Bobo’s Fig Bars are also lower in sugar and made with 100% whole-grain oats.
“We’re so proud to introduce the market to Bobo’s Fig Bars,” said TJ McIntrye, Bobo’s CEO. “These have been a much-awaited addition to our product lineup, and our goal is to continue to showcase Bobo’s dedication to innovation and quality. These bars not only deliver on flavor, but also meet the growing demand for healthier snack options.”
Starting in November, the ‘Fig-Tastic’ Fig Bars will be available at retailers nationwide in 5-packs for an SRP of $5.99. Consumers shopping online can find 20- and 30-count boxes for $23.99 and $34.88, respectively, available for purchase this month.
