VINELAND, NJ — Bridor, a French manufacturer of premium bakery products and Viennese pastries, announced the latest move in its US expansion.
The bakery manufacturer is investing in a new Viennese pastry line, warehouse, R&D center, culinary academy, baking center and automated bread line for the expansion currently underway in Vineland, NJ.
“This expansion reflects our commitment to growing closer to our customers and responding quickly to the needs of the US market,” said Eric Juillet de Saint Lager, CEO of Bridor North America. “By strengthening our Vineland production capabilities, we’re able to scale efficiently while preserving the craftsmanship, quality and consistency that define Bridor. Vineland plays a critical role in our growth today and well into the future.”
The Vineland expansion project, which broke ground fall 2024, included the construction of a more than 51,000-square-foot building to house the new equipment. The pastry line has been in operation since 2025, with the new bread line expected to be operational in Q2 2026.



