BetterBrand adds two new Better Bagel flavors

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BetterBrand adds two new Better Bagel flavors

21 Jun 2023

ByAnnie Hollon

Annie Hollon

Annie Hollon is a journalist, copywriter and social media strategist from the Dallas, Texas area. She found a love for magazine writing during her time at the University of Alabama where she graduated with a Bachelor of Arts, double majoring in public relations and English. Beyond writing, you can find her expanding her library, attempting to teach herself the guitar and trying new hobbies.

LOS ANGELES — BetterBrand is rolling out two new flavors in its The Better Bagel lineup: The Pretzel and The Sesame.

The Better Bagel boasts a net carb equivalent of two banana slices and has 250% more protein and 90% fewer carbs than the average store-bought bagel. Additionally, the bagels are made from non-GMO, all-natural ingredients and no added sugar.

“BetterBrand was founded on the promise that our favorite foods can be craveable and good for you,” said Aimee Yang, founder and CEO of BetterBrand. “Our goal was to create a product that brings joy to healthy eating and provides an unlock for the consumer — changing the consumer experience with food for the better.”

The Better Bagel, introduced in 2021, is available for purchase online and in over 1,000 US retailers such as Whole Foods, Sprouts and The Fresh Market.