WINSLOW, ME — Better With Buckwheat, an artisanal buckwheat snack producer, is expanding into six regional and e-commerce grocery chains. The expansion marks the first permanent distribution of the company’s newest product line, Better With Buckwheat Crackers.

Originally known as Maine Crisp, the company rebranded as Better With Buckwheat in September 2023 and produces two buckwheat-based snack lines: Maine Crisps and Better With Buckwheat Crackers.

“As you grow out of your home area, the knowledge regional grocers have of their local population’s unique attributes gives you insight into how your product appeals to different parts of the country and hyperlocal tastes,” said Lewis Goldstein, CEO of Better With Buckwheat.

Maine Crisps and Better With Buckwheat Crackers will be available at the following grocers: Roche Brothers, Fresh Direct, Lunds & Byerlys, United Market Street, Erewhon and Thrive Market.

“We are incredibly proud to partner with these regional and e-commerce grocers and are excited to begin permanent distribution of our newest product line,” Goldstein added.

Better With Buckwheat Crackers and Maine Crisps will begin appearing on shelves in early June and be fully stocked by July 2024.