Better Way line satiates consumers with protein pump-up

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Better Way line satiates consumers with protein pump-up

27 Oct 2025

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

EVANSVILLE, IN — Protein-packed products have been a hit with consumers due to their ability to sustain energy, build muscle mass and maintain a healthy weight.

Lewis Brothers Bakeries, a family bakery founded in 1925, is following its long-standing commitment to grow alongside consumers by creating Better Way Protein Bread, the newest addition to the existing Better Way line.

“Consumers today expect more from their food,” said Karsten Short, senior VP of marketing, innovation and commercialization at Lewis Bakeries. “They want options that support their goals without compromising the enjoyment of the breads and recipes they love, and Better Way Protein Bread has allowed that flexibility.”

Each serving of Better Way Protein Bread features 11 grams of plant-based protein, 9 grams of fiber, 0 grams of sugar and omits seed oils.

“For a hundred years, we’ve focused on baking bread that people feel good about bringing into their homes,” Short said. “The Better Way line, which includes our popular Keto Breads and Buns — and now the new Protein Bread — carries that same tradition of care and quality that has guided us since 1925 while meeting people how they live today.”

Available now at major grocery retailers, Lewis Bakeries’ Better Way Protein Bread reinforces the brand’s role in the better-for-you baking sphere by providing accessible, nutritious products to consumers nationwide.

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