Belgian Boys expands refrigerated breakfast line

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Belgian Boys expands refrigerated breakfast line

14 Jun 2024

Lily Cota

Lily Cota is a writer, editor and photographer from Kansas City, Missouri. She graduated from Missouri State University with a Bachelor of Science in English and a minor in Photography. When she’s not writing, you can find her reading fantasy novels, thrifting, trying out local coffee shops and spending time with her nieces.

BROOKLYN, NY – Belgian Boys, a company known for its European-inspired offerings, has announced the addition of two new refrigerated breakfast products: Griddle Pancakes and Bite-Sized Belgian Chocolate Chip Pancakes.

Griddle Pancakes, a long-requested addition to the Belgian Boys lineup, are a European version of a traditional American-style pancake.

“I like to say that our Griddle Pancakes are toppable and unstoppable,” said Anouck Gotlib, CEO of Belgian Boys. “They are delicious drizzled with syrup, topped with berries, or as a sweet and savory breakfast sandwich.”

Building on its best-selling breakfast item, the company created Bite-Sized Belgian Chocolate Chip Pancakes, which resemble its original pancakes, but include Belgian chocolate.

“Our original mini pancakes are a massive hit with my kids. They love dipping them in chocolate we get from home in Belgium,” said Gotlib. “So, adding Belgian chocolate chips to our bite-sized pancakes was only natural, and you can really taste the richness and quality of our chocolate baked right in.”

“I am beyond thrilled to bring our new assortment of pancakes to homes across the country. I know they are going to be a big hit with kids and adults alike!”– Anouck Gotlib | CEO | Belgian Boys

Belgian Boys’ products are convenient, snackable breakfast options that are free from GMOs, artificial flavors and preservatives.

“I am beyond thrilled to bring our new assortment of pancakes to homes across the country. I know they are going to be a big hit with kids and adults alike!” Gotlib said.

In 2022, Belgian Boys debuted its Brioche French Toast, making a traditionally time-intensive food into a quick and easy breakfast.

Belgian Boys’ new Griddle Pancakes and Bite-Sized Belgian Chocolate Chip Pancakes are available at Target locations nationwide.

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