HORSHAM, PA — Bimbo Bakeries USA (BBU), the US branch of Mexico City-based Grupo Bimbo, released a summary of the company’s achievements this year as they align with its pillars: Baked for You, Baked for Life and Baked for Nature.
In 2024, the company equipped 100% of its branded product packaging with SmartLabel, a QR code that offers consumers the most up-to-date ingredient lists as well as product information and insights. For more on the future of QR codes in the CPG space, check out Commercial Baking’s 2024 Innovations Annual.