HORSHAM, PA — Arnold, Brownberry and Oroweat Breads, makers of premium bread products under the Bimbo Bakeries USA (BBU) umbrella, announced today the launch of its new Small Slice line. Ideal for health-minded consumers seeking fewer calories, these breads tout the same great taste of the brands’ signature Oatnut and 100% Whole Wheat varieties in a smaller-slice format.
Each Small Slice variety offers 70 to 80 calories per slice. As with all the brands’ Whole Grains varieties, the new Small Slice line is free from artificial preservatives, colors and flavors with no high-fructose corn syrup.
“With consumers focusing on health and nutrition more than ever, we saw an opportunity to bring a new offering that would meet our fans’ demand for the same taste and quality they love, but in a smaller size,” said Jessica Grane, marketing director of premium brands at BBU. “We’re thrilled to introduce this smaller portion line that not only fulfills a market need but also utilizes nutritious ingredients and supports consumers on their individual wellness journeys.”
As part of his ongoing partnership with Arnold, Brownberry and Oroweat Breads, two-time Emmy Award-nominated actor John Stamos will support the Whole Grains Small Slice launch with a national TV campaign and digital advertising.
“I’m very aware of what I eat and how it impacts my overall health and wellness,” Stamos said. “Knowing I need the right fuel to keep me going throughout my schedule, I don’t want to sacrifice nutrition for flavor.”
Arnold, Brownberry and Oroweat Whole Grains Small Slice varieties are available at major retailers across the US for the suggested retail price of $3.49.
