Base Culture to debut Baked Breakfast Squares, showcase recent innovations at Expo West

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Base Culture to debut Baked Breakfast Squares, showcase recent innovations at Expo West

2 Mar 2022

Jordan Winter

Jordan Winter is a journalist who wants to learn more and teach others about the world through storytelling. Dedicated to positive social change, her reporting is informed by years of experience writing, designing, and producing multimedia content for mission-driven publications and nonprofits.

As the creative director for Commercial Baking, Jordan is bringing life to the stories of diversity and sustainability in the commercial baking industry.

CLEARWATER, FL — Base Culture, the fast-growing gluten-free, grain-free and paleo breads and baked goods company, will debut its new Keto Certified Baked Breakfast Squares at this year’s Natural Products Expo West, being held March 8-12 in Anaheim, CA.

The breakfast squares will launch in spring 2022 with two flavors: Apple Spice and Fruit and Nut. Base Culture created these on-the-go treats for consumers seeking low-carb, gluten-free and grain-free breakfast options that are convenient to eat at home or on the go.

The brand will also be showcasing other recent innovations, which include its Sourdough Bread, Simple White Bread and two varieties of Keto Buns. Base Culture’s gluten-free, grain-free, Paleo and Keto Certified Sourdough Bread was the first of its kind, inspired by the rise in popularity of baking sourdough at home.

“We’re so excited to be attending Expo West this year and to have the opportunity to be part of such an important event again. We’ve grown significantly over the past couple years and we can’t wait to showcase our latest offerings along with some all-time fan-favorites at this year’s show,” said Jordann Amatea, founder of Base Culture. “Furthermore, we’re looking forward to being alongside like-minded brands to innovate and drive growth for both the company and industry.”

Attendees are invited to stop by Base Culture’s Booth #5380 in Hall E to sample its new Baked Breakfast Squares, as well as the brand’s breads, brownies, buns and sweet breads.

In 2021, Base Culture was the fastest growing and second largest gluten free bread brand at Whole Foods, according to Nielsen Data.

Since attending Expo East in 2019, Base Culture has grown its team, expanded its product offerings and more than doubled in size, proving that not even a global pandemic can slow them down. In 2021, Base Culture was the fastest growing and second largest gluten free bread brand at Whole Foods, according to Nielsen Data.

“Expo West is such an important show for our growing brand and we are thrilled to be back,” said Heidi Krauss, CEO of Base Culture. “While the past couple of years have been challenging, we’ve remained agile and determined. The fact that our company is returning stronger than ever is a testament to the quality of our products, the potential of our brand and the perseverance of our team.”

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