Bartek to highlight malic- and fumaric-derived ingredient solutions at IFT

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Bartek to highlight malic- and fumaric-derived ingredient solutions at IFT

6 Jul 2022

Jordan Winter

Jordan Winter is a journalist who wants to learn more and teach others about the world through storytelling. Dedicated to positive social change, her reporting is informed by years of experience writing, designing, and producing multimedia content for mission-driven publications and nonprofits.

As the creative director for Commercial Baking, Jordan is bringing life to the stories of diversity and sustainability in the commercial baking industry.

CHICAGO — Bartek Ingredients, the global leader in malic and fumaric acid, will highlight its full portfolio of specialty ingredients and custom solutions at the Institute of Food Technologists’ annual expo, IFT FIRST, from July 11-13 in Chicago.

The IFT show gives food brands the opportunity to connect with the Bartek team in-person, where attendees can discuss their needs for malic and fumaric acid. Bartek will also be featuring two new product lines designed to address specific needs in the baked goods market: EasyAcid Malic Solution and Uphold Clean Natural Mold Inhibitor (NMI) Booster.

“We couldn’t be more excited to return to Chicago to reconnect with customers at IFT,” said Jeff Billig, chief growth officer at Bartek. “This year, we look forward to showcasing our innovative specialty products and niche ingredient solutions designed from our half century of extensive product expertise and deep application knowledge.”

EasyAcid Malic Solution is one of the specialty ingredient solutions Bartek will be showcasing at IFT. It’s a malic acid in liquid form produced to customized solid levels and designed for ease-of-use in formulation and production.

“This year, we look forward to showcasing our innovative specialty products and niche ingredient solutions designed from our half century of extensive product expertise and deep application knowledge.” —Jeff Billig | chief growth officer | Bartek

“We are very excited about this launch,” Billig said. “It addresses two major needs in the market: an immediate increase in malic acid availability that remains in high demand and ease-of-use due to its liquid state.”

In addition to being readily available to purchase, EasyAcid also simplifies the production process by eliminating the need to dissolve the acid, removing dust in the operation and greatly reducing the possibility of a blending error. These benefits help baked goods producers address both operation and supply chain challenges in today’s complex market.

Uphold Clean NMI Booster is Bartek’s answer to the explosive growth in clean label baked goods. This solution is a proprietary acidulant-based ingredient system, and it boosts the performance of NMIs, extends mold-free shelf life and lowers ingredient cost-in-use, all while avoiding the negative sensory attributes often associated with NMIs.

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