COPPELL, TX — Barcel USA, the US snack division of Grupo Bimbo, announced the launch of Mi Tierra Tortilla Strips, a versatile salty snack made without artificial flavors or colors.
Inspired by the communal role food plays in snack time, Mi Tierra features a tortilla strip shape ideal for scooping dips, pairing with meals or straight-from-the-bag snacking.
“Mi Tierra was created with care: care for tradition, care for quality and care for the moments we share with the people we love,” said Sandra Kirkpatrick, senior director of marketing for Barcel USA. “As families look for snacks that feel familiar, versatile, and made with intention, Mi Tierra delivers an authentic experience that fits naturally into everyday life. We look forward to everyone discovering the flavors and finding their favorite way to enjoy the snack.”
Mi Tierra Tortilla Strips come in 9.9-ounce bags and are available in three flavors: Sea Salt, Pico de Gallo and Hint of Lime. Consumers can find them in more than 1,500 Walmart stores nationwide.
