CHICAGO — RXBAR, a Kellanova brand known for its clean-label portfolio, is expanding beyond the snack bar aisle with the launch of its newest nutritious offering: Protein Energy Bites.

According to data from NielsenIQ, snack bites currently account for just 1% of the protein and wellness snack category. RXBAR’s newest offering meets this consumer demand for smaller, texture-rich snacks made with simple ingredients, such as egg whites, dates, apples and peanut butter.

“RXBAR Protein Energy Bites are a natural next step for the brand,” said Eileen Flaherty-Yao, senior director, brand marketing at Kellanova. “People want convenient, bite-sized snacks made with simple ingredients and great flavor, and this innovation delivers exactly that. By pairing protein with a good source of fiber in a novel format, we’re offering an easy way to stay energized no matter what the day looks like, and a whole new way to enjoy RXBAR.”

The Protein Energy Bites are on shelves nationwide in Dark Chocolate Peanut Butter and Strawberry Peanut Butter flavors. The multi-layered snacking option features a chewy exterior layer and creamy peanut butter filling, packing 8-10 grams of protein per serving. They are packaged in portable pouches containing two portioned bites.