ANAHEIM, CA — For consumers, retailers and the bakery producers who supply them, 2023 is shaping up to be a “reset year,” according to the International Dairy Deli Bakery Association (IDDBA).
During IDDBA 2023, which took place June 4-6 in Anaheim, CA, Whitney Atkins, IDDBA’s VP of marketing, and Heather Prach, VP of education, shared insights into the top guiding trends, as outlined in the association’s What’s In Store trends guide.
These trends are indicators of what will shape the year ahead for IDDBA members.
Leading the trends was the notion of “Whole Health, Whole Heart, Whole Self.”
One of the biggest impacts of the pandemic years is consumers’ new notion of what healthy means. While people now place a heavier emphasis on their physical health, they’re also thinking about emotional wellbeing as an element of their overall health.