MUNICH — iba.CONNECTING EXPERTS was the first global industry meeting of the year, held on March 15-17, as a fully virtual networking and business platform. In addition to strong program highlights and unique networking opportunities, the platform featured several bakery innovations, some of them making their first market appearance.
iba.CONNECTING EXPERTS provided an event to find the latest industry trends, as participants were enabled to introduce their novelties to market peers as well as current and potential customers. The top eight innovations presented below are just a few of this year’s novelties, highlighting the industry’s creative force.
The New Cheesecake by The Royal Zeelandia Group
Zeelandia has teamed up with FrieslandCampina, a multinational dairy cooperative based in Amersfoort, Netherlands, to introduce The New Cheesecake, in anticipation of a rising demand for high-quality cheesecake and in line with the trend ”high quality, true indulgence.” While matching premium taste, creaminess and smooth structure, The New Cheesecake offers bakeries and outlets in Europe and Asia the opportunity to create variations that work on their own. The mix is based on natural whey protein, local fresh cream cheese, water and crust. The result seeks to banish the surface cracking that is the bane of bakers’ lives.